OOF

What do we really know about friendship? Does it have to be a person? Do they need to know every tiny, little details about who we are & what we like? Can it be our pets? One that keeps us sane and make us feel whole .... Does friendship always have to be defined by our ups and downs that we go through in life? Or can it be a hobby that heals us at once?
In any definition a friend is simply a person with whom one has a bond of mutual affection for one another. But what if a friend is a inhuman form of our own definition?  Our one and only friend who is unique & has a ‘speshals’ meaning to us that others might not understand. A friend that is one of a kind, that gives us warmth & encourage us to be a better human being. What if our friend is a form of self-care? 

The OOF’S collection celebrates our one and only friend in our own definition.
Through unconventional designs, ultimately SHALS would like to give you the freedom in defining what a friend is to you. A collection where a friend can be more than just a “friend” No judgments, just you and your OOF for life. 


the importance of social proof
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