SHALS is a fashion brand that cultivates unique & trendy pieces into your everyday-wear. We exist to offer a fresh voice through fashion by delivering versatile & trendy pieces into your everyday wear staples that caters to both: men & women.

Our creative director Shalma Ainaa has been leading SHALS for the past 10 years and her mission is to bring a breath of fresh air through contemporary designs that doesn’t just make you look good but also to help you feel good along the way. We want to change the narrative around societal standards - by breaking boundaries when it comes to style with affordable pieces without ever compromising quality & the story that comes with it. We are here to create an impactful platform by building out SHALS as a universal lifestyle brand in which we hope to connect with our community through trendy pieces, inspiring contents and values that bind us together as one.

#YOUARESPESHALS to us and we want to make you feel speshals in every step of the way. Every collection is purpose-driven to suit the qualities that you seek for in your clothing. Whether you’re discovering us for the very first time or you’ve been here all the way, we’re all family. So, welcome and stay with us. Discover SHALS, from the old right to the new because this is where we’ll go, straight into your hands — to be a part of your lifestyle, growth, to be loved and worn by you.