Coming Of Age : KLFW 2024

A Journey Built Over 13 Years

Friday 6 PM,  KLCC - SHALS stepped onto the Kuala Lumpur Fashion Week runway for the very first time — a moment we’ve dreamed of, worked for, and grown toward over the past 13 years. This debut wasn’t just a showcase of new pieces. It was the story of who we’ve become.

Every collection we create begins with a story, and “Coming of Age” is one that has been unfolding since the very start of SHALS. It reflects every phase we’ve gone through — the shifts, the learning, the rebuilding — all the moments that shaped us into the brand we are today.

Standing on the KLFW stage felt like a full-circle moment. A quiet rebirth. A reminder of how far passion, consistency, and community can take you.